Use e-Booklets to Create a "Viral" Marketing Campaign

Viral marketing is a strategy that encourages your customers to pass on, or spread, a marketing message to others. Like a virus, your message has the potential to spread exponentially throughout online communities.

With e-Booklets, you now have a hot new way to take advantage of this powerful strategy to drive qualified buyers to your website by offering tons of valuable information--and encouraging clients and customers to share the information with their friends and cohorts.

With viral e-Booklets, word about your business can spread fast. For example, let us say you persuade ten people to pass your e-Booklet on to their friends, and those friends each share the e-Booklet with ten of their friends, and so on. In no time at all you'll have thousands of people opening up and reading your valuable information.

The greatest part is your e-Booklet is landing right in the hands of your best potential customers, because viewers of your e-Booklet will only pass it on to friends they think will be interested in what you have to say.

It is also surprisingly easy to create a viral e-Booklet. There are four basic steps you need to take:

1. Create a short report (16 to 24 pages) that solves a problem or shares valuable information about a hot topic for a specific group of people.

2. Turn your report into a professional-looking e-Booklet. What is an e-Booklet? An e-Booklet is a downloadable file placed on your web site. Surfers on the internet are able to download the file at their leisure, for FREE or a small fee, and learn from you – the expert. Generally the printed size of a booklet is 3 ½" x 8 ½”; and contains 16 to 24 pages of tips, techniques, and strategies. An e-Booklet is simple to design, uses minimal graphics, photos and colors. If you distribute an e-Booklet only on the internet, you might consider including full color graphics and audio.

3. Add a "viral button" to your e-Booklet so any reader who likes your e-Booklet can easily share it with friends by simply clicking the viral "send this e-Booklet to a friend" button. Make your e-Booklet printable by adding a “printer friendly” version available by a quick click of the mouse.

4. Give away free copies of your viral e-Book and invite readers to share unlimited copies with their friends and colleagues. Watch as 1,000s of people share your viral e-Booklet with friends... who share it with their friends... and so on!

Of course, you are probably wondering, "How does giving away free e-Booklets translate into more sales?" For your viral e-Booklet to be successful, you must create a free, information-rich product which is packed with value and encourage people to download it, read it, and share it with friends.

The secret is do not sell inside your e-Booklet.

In fact, do not even push readers to visit your website. Just be generous about the information you share to win the trust and respect of these hot sales leads. The key to making a viral campaign successful is being able to collect the contact information of each and every person who accesses your e-booklet. This concept is called marketing. Wait until a few days after someone has had a chance to read your e-Booklet then, send a follow-up letter with an offer for more information regarding your products or services.

Every person who wants to read your e-Booklet must "register" for the internet download by providing their first name, last name and e-mail address. A few days after someone has reviewed your e-Booklet you can follow up with personalized e-mails that contain relevant offers.

The concept of e-Booklets have moved well beyond the simple electronic delivery of text-based documents. With e-Booklets you can package audio and video, internet links, and high resolution photographs in an attractive and easy-to-navigate publication. With e-Booklets you can also harness the contagious power of viral marketing.

When using viral e-Booklets as a marketing tool for your voiceover business, you can not approach the writing style the same way you would approach writing an advertisement.

You must be generous with the information you share to win the trust and respect of your readers, which will entice them to pass along your e-Booklet to friends and business colleagues. With the contact information you have collected, you can send emails or make phone calls to potential customers and your old clients as well. This viral e-Booklet could be the start of a beautiful marketing friendship.