In
this Issue: |
| VO Marketing.............We're
on SALE! |
| More Marketing.........Becky
has some great advice! |
| Your Logo.........Branding |
| Home
Studio Stuff.........a great site for mics |
| Need a memorable URL?..........well...I
dunno......not sure |
| Clients
say .........I'm totally lost on advertising |
| Is There
Money in your Mouth?........Mike Weiner gets naked |
| Website
Tips...............from Glenn McGinnis |
| |
| VO
Marketing
As a working professional VO talent are you looking for more exposure?
Are you looking to get heard and get hits? This is your opportunity
to check out our 3rd Anniversary sale at Commercial Voices.com.
Each year at this time we offer substantial reductions for membership
but only until the end of this month.
For a quick check of our membership benefits click here.
To learn more about pricing and our categories click here.
All members at www.CommercialVoices.com are working voiceover professionals
and offer high quality productions, quick turnaround for project(s),
and of course all work is guaranteed. We operate from professional
home studios (many with ISDN and phone patch) and are proficient
in commercial production, station imaging, voice-tracking, narrations,
IVR, telephony and web audio just to mention a few of our areas
of expertise.
Our Producers+ feature which is exclusive to CV, offers producers
and clients an opportunity to save much time and effort as we search
for talent on their behalf. They simply send us the script and we
create a private webpage for them with custom demos from some of
the world's finest voice talents side-by-side to assist them in
their voice choice. We are different from some of the other online
casting services because our VO talents are all working professionals,
clients don't have to wade through endless piles of marginal reads
to find a take that is just right for their script.
Stop by for a listen and if you have what it takes now is the time
to join this World-Class VO team.
Thank you for your time, we are looking forward to hearing from
you.
Regards,
Rick Gordon
Owner/Manager
(613) 228-7425
819 Dynes Road,
Ottawa, ON
Canada
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More Marketing
Becky from "TheNormanAgency.com" has some great
advice.
Hello!
As a veteran voice-over artist (30 years...ouch!) and a writer/producer
of radio commercials I'd like to add my comments as to why a producer
would ask for dozens of auditions.
My main reason for asking for auditions is that very, very often
what appears on a demo tape CAN NEVER be replicated by the talent
again. The clips may be years old.(sorry that voice doesn't exist
anymore). OR the sample read that you love and is perfect for
your spot, the talent is completely unable to recreate. OR it
took them hours in the studio. OR there was so much fiddling done
in post to give them those pipes. OR (and I've had talent tell
me this) "I don't remember how I did that!"
And this has occurred with top-notch double scale union talent!!
I would much prefer to not spend my time asking for and wading
through auditions but you have to be sure before you book.
Remember, always represent yourself with the goods you can produce.
Keep your demo current. And do let producers hear new stuff every
so often.
Hope this helps.
Becky Trenton
Casting/Project Manager
The Norman Agency.com
PS. yes, I sound like MY demo
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Your
Logo..............
COMPANY BRANDING
How good is your Logo?
You or your competitors - who will be choosen by
the next customer? The recent research shows that 57% of new customers
don't know the actual difference among the vendors they choose
from. That is: most new customers don't want to waste time on
learning your core strengthes to make a weighted decision! So
how do they decide what company to go with?
Interviews have shown that most customers make their
choice just because your logo and company name in the advertisement
seem to be "more professional and trustworthy". Just
think: your logo, a small piece of graphics can half or double
number of your new customers! Are you ready for that challenge?
Is your logo good enough to win you the competition?
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| Welcome
to the biz.....
We recently came across this site which is
full of tips, information and education. Save it in your favorites
and drop by from time to time. HomeRecording.com
All about mics http://www.hr-faq.org/
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Your
input
Are there topics or interests that you would like to see us cover?
E-mail
us here. We'd love to hear from you.
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Really?
Great memorable urls…………..
"BeesOnYourFace.com"
"UpYours.com"
"kissmygrits.com"
"doyouhavewhatittakes.com"
"thebestvo.com"
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Advertising
your business
Which way do I go?
There are a few things that you should seriously consider before
you make that investment. Here are a few questions you should ask
yourself.
Do I really need this? Sure it's a good idea but it can be very
expensive.
Can I do this effectively and not waste money? You have never done
this before but you know what you like so you will make all decisions.
Do I need help? A writer/producer/talent is just an added expense,
you can do all these things.
How many media should I get involved with? TV is too expensive,
radio is much cheaper, radio will be fine.
I don't have a big budget so maybe a few small print ads will do.
You only need one media, there is no need to include in house advertising,
radio, TV and print all in this campaign. Besides it's too expensive.
What you should think about.
A good advertising firm can help you determine which media, maybe
all of them, that you will need or at least consider. They can give
you facts and figures as to what media they suggest. Besides, they
have standing contracts for rates and in most cases are much cheaper
than what you have. Chances are since you have no or little experience
you should not attempt this.
Something to think about. If you're not a Dentist, don't pull your
own teeth.
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Mike
Weiner says.................
Working as a voice-over talent is similar to being an attorney or
accountant. You develop a private practice of clients who use you
(hopefully) on a repetitive basis. Early in my free-lance "practice",
my reputation grew, and I began receiving frequent calls from people
asking how they could also get into this business. In response,
I started offering weekend workshops, which then led to this book.
By reading about what I’ve learned in this business, hopefully
you can accelerate your career and shorten your learning curve by
avoiding some of my earlier mistakes. But be forewarned: No one
will do it for you. You have to want to work in this business from
the heart, and you must expect to do your own marketing yourself.
Before you go to market, though, you have to know if you even have
a product that anyone will buy. Hopefully, the process in this book,
which models the weekend workshops I have taught since 1990, will
help you discover that. But you are the only one who can apply the
“horsepower” to make it work.
It wouldn’t surprise me if the communications and computer
industries, in terms of all electronic media, becomes one of the
biggest industries for us as talent as a result, if nothing else,
from the new opportunities in cable programming and Internet multimedia.
A five-minute video can take months to create. When you look at
how many people are involved in the creation of a two-hour movie,
it’s tremendous. A lot of this business, from the talent end
(meaning actors as well as those on the other side of the microphone
or camera), is learned through experience on the job. A lot of it
is through mentoring and apprenticeship. And yes, luck does have
something to do with it. I believe you make your own luck by being
prepared for when the opportunity presents itself. It always does.
Be ready for it.
Byline:
Mike Weiner (AKA
Naked Voice) works from his home studio in the suburbs of Washington
DC. Excerpts are from his book, IS THERE MONEY IN YOUR MOUTH?
Available at www.xlibris.com/weiner
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| Website
Tips
Some ideas on how to keep the cost of creating and managing
your website down:
1. Most web design firms offer management tools that allow you
to update your site – no need to pay someone else to do it.
2. If you want someone else to update your website, negotiate a
maintenance agreement with your web designer when they first build
your website. This is when you have the most bargaining power.
3. Take advantage of any reseller programs offered by your Internet
Service Provider (ISP)
Tips provided by Crystal Bay Media
www.crystalbaymedia.com
Email Glen: Glenn McInnis
Mention this newsletter and you will receive a 10% discount on
any of CB’s services:
• Website design and maintenance
• Custom web applications
• E-learning
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