For a voiceover talent, the brand image left with our clients is our reputation and has certain behaviors. These perceptions:

1. Inspire credibility.

2. Develop strong client loyalty.

3. Allow us to be consistent in our marketing efforts.

4. Differentiate ourselves from the competition.

5. Bring out our personal message quickly and clearly.

This is pretty dry stuff is it not? The fact is that brands are not fun. They are a lot of hard work. It takes time to develop the right brand and brand identity, form a strategy, and manage the implementation of a brand. The success or failure of a brand also takes time, effort, and knowledge of your market and your position within the marketplace.

Is there life after the brand? You bet there is; it is the next step in personal branding and it is called: “LoveNotes”. If you are ready to go beyond the brand, you will first need to know the basics of branding and you will find more than the basics in the book “LoveNotes: branding and marketing for voiceover artists”.

Being different, yet the same.

Why do your customers hire you instead of your competition? Or, why do clients hire your competition instead of you? Many times it is the perceptions of a client which make the difference in who is hired and who is not hired. If you have created a rapport with your clients, your customers will likely call you for voiceover projects. You have branded your identity with these clients. Prospective clients do not know who you are or what you do for a living. These customers-to-be are looking for an identity which will give them some perceived value of the voiceover work being offered. Using the generic term “voiceover” with your name does not offer any more value to the prospective client than does your name.

All right, your name is your brand. But have you diminished your brand with a tagline such as: Michael’s Voiceovers, or Voiceovers by Charlotte? In a recent search of the web, more than two million websites contained the term: voiceover talent. Only two of the first one thousand sites were branded uniquely. One of those two websites belonged to the author of this article. Nine hundred ninety eight websites diminished their brand identity with the use of the word voiceover as a tagline description.

Clients looking for talent did not have any way of separating the value of one voiceover artist from another. LoveNotes brand identities will separate you from your competition. Creating a unique identity will improve your reputation in your market, will allow you to be easily identified when compared to your competition, and will help you increase your perceived value with clients and potential clients all of which translates into more profits from your voiceover business.

To find out more about how to create your personal LoveNotes brand identity, watch for and read the book “LoveNotes: branding and marketing for voiceover artists” available soon.

Frank Frederick “The Voice” tm is a professional voiceover talent and author of “LoveNotes: Branding and Marketing for VoiceOver Artists." Frank has also created an ISDN codec alternative called iSpeek, which uses the internet to send and receive real-time, studio-quality, low-delay audio via the internet. He is also a co-creator of VoiceOver International Creative Experience (VOICE) which will be held in Las Vegas March 26th to 31st, 2007. For more information click on the links below:

www.iSpeek.info
www.voice-international.com
www. thevoice.ispeek.org/
Frank@iSpeek.org