In
this Issue: *We're in a New
printable size* |
| Satellite Radio
........Is real radio coming back? |
| Voice Actors Guide to Home
Recording ..........new book from Harlan Hogan |
| Take your copy to the woodshed.............Tuning
Copy by Peter Drew |
| CV Promotion ....We
are doing a banner ad campaign in our local online
Newspaper |
| Let's Link up............improve
your web site rank. |
| Copper Clappers
...............Johnny Carson and Jack
Webb |
| Website
Tips...............from Glen McGinnis |
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| Is
Real Radio coming back?
Satellite`s deliver a huge amount of information
and Ottawa companies have played a key role in the growth of radio
beamed from the edge of space. 5 Ottawa firms provided technology
to get the first satellite radio system on the air and Telesat still
manages the operation of their satellites.
American satellite radio is several years old...Canada`s
decision on allowing such service may come within weeks but many
consumers aren`t waiting for the law to catch up with reality .
Live from the studios of xm radio in Washington...
nearly 70 music channels .. an equal number of news and sports stations
and a couple of dozen more with weather and traffic reports. You
pay 13 dollars a month and pick what you like.
Andre DeRouchie of Ottawa who owns Derand Auto loves satellite radio...
he uses it and sells the technology at his after market auto accessory
store in Ottawa. He started carrying the equipment for satellite
radio just a few months ago. He admits the system does not provide
perfect coverage but it still beats conventional radio.
On average DeRouchie is selling half a dozen units a week... and
he only provides the equipment - not the signal. Legally you can
only subscribe if you have a U.S.. address. He says consumers are
tired of heavy commercial content on radio there are two U.S.. satellite
firms.. xm and sirius ..both are losing money but in the last few
months xm`s customer base increased nearly 70 percent - to nearly
4 million.
In Canada two companies hope to start satellite service, the governement
go ahead is expected anytime. At the Toronto auto show this year
satellite radio was a feature attraction. Most auto makers will
offer satellite radio as standard next year .xm radio introduced
traffic and weather reports in several major markets.. that has
regular U.S.. radio stations angry.. they say satellite radio is
trying to move into their territory... the fight is on.
Satellite radio technology is already moving into a 2nd wave.. these
handheld units pull in the signal and can then be plugged into ports
that could be in your car, your home or your boat or hooked on your
belt. Consumer Reports Magazine says reception is not the best...an
antenna is a must but it can be a bit awkward. Will all this technology
unseat conventional radio? If nothing else the struggle could create
better radio for consumers.
Will radio listeners demand local content? Satellite
radio hopes to provide some so will local stations beef up their
content to their hot market? In doing so do you think just by some
minor miracle that they will hire more local on air personalities?
Your thoughts, comments are more than welcome.
Email here.
www.derand.com
www.xmradio.com
to link with XM Radio
www.sirius.com
to Link with Sirius Radio.
Article courtesy CJOH.com
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| Harlan Hogan's
new book "Voice Actor's Guide to Home Recording"
is now on sale at Amazon.com
and Harlan Hogan.com |
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"Voice Actors
Guide to Home Recording".........by Harlan Hogan and Jeffrey
Fisher
Review....My first comments "Geez
I wish these guys hadn't written this book".
It's about a 2-3 hour relaxed read and very well thought and laid
out. Before investing in a home studio including the equipment,
the studio design, the computer and software you really should
invest the $25 bucks into some solid advice that will save you
hundreds. The technical tips alone as described by Jeff are well
worth the investment. Harlan's marketing savvy and soft sell approach
to putting yourself in your own studio and putting you on the
VO map is both educational and entertaining. There are even a
couple of plugs in there for CV which is greatly appreciated.........go
buy the book........ and then go by the book. Here's a page
in pdf format.
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Directing
Voiceovers..........the beginning
By Peter Drew
Take Your Copy to the Woodshed
You've booked your first voiceover session, a 60 second radio ad,
at a local production house. You arrive in a positive frame of mind,
relaxed, and read to perform. After exchanging pleasantries with
everyone involved with the session, the studio engineer hands you
the copy. After reading through the script, determining your approach
to the read, and consulting with the session's director(s), you're
ready to nail the spot on the first take.
Sure, hitting a home run on your first at bat in front of the mic
is possible, but by "woodshedding" or marking up your
copy first, you establish visual cues that will help you give the
director and client your best voice-over performance. Visualing
indicating word inflections, words that need additional stress,
pauses for pacing and effect, and attitude changes within the copy,
creates a framework for a consistent performance, whether you nail
the read on the first take or the tenth one........More
| Peter Drew, a card-carrying member of the
Commercial Voices cadre, provides voice overs for all electronic
media. Have a comment about this article? Please visit Peter
Drew Voiceovers and drop him a line via email. While you're
there, check out Peter's demos and additional articles on the
voice-over business. |
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CV Local ad campaign
We are biting the bullet and testing out our local #1 newspaper
in their online edition. CV has purchased 126,000 banner ad impressions
in the Ottawa
Citizen. Our huge ad (729 X 90) will be placed on top.
We have a 1 million population and the paper's index page is quite
popular. Ottawa likes to call itself Silicon North because of
the number of high tech companies located here and that number
has been growing somewhat lately. This is the capital of Canada
so we are also looking for Government productions. Our campaign
begins next week and goes for 2 months with 2 different banner
ads. Both of course are CV related, here is the ad for CommercialVoices.com
and here is the one for Talking.ca
The campaign is targeted to our two largest telephone area codes
and the thought is that we are just a click away.
Have you tried this in your market? Was it successful? Did you
get your ROI? If you are a CV member email us your banner and
we'll promote it in our next Newsletter. Contact us here.
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Improve
your web site rank......
With all the hoop la about web site optomization and multi
tune ups that are supposed to help us in our web site ranking
in Search Engines one tip seems to remain constant. The more quality
recriprocal links you have, the better. This is your
invitation to link up with CV and we will do the same with your
site. The only criteria is that it be somehow related to the VO
industry. Whether you are a VO talent, writer, producer, musician,
ad agency or production house, come along for the ride with CV.
Click
here send us your link request. You can check
out our current links by clicking on "Links" at the
top of this page.
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CopperClappers?
Cute Carson and Wacky Webb at their best...click
here.
This one's a keeper, for many of us who remember not only Johnny Carson,
but Jack Webb as well. It's a large WMV file, 2MB, please give it
time to load.
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Website
Tips
Search Engine Rankings: Fact and Fiction
I am often asked how to get a web site listed in the top results
of the search engines. There is no easy answer . . . beware companies
claiming they can guarantee results.
Most web search engines such as Google, MSN Search and Yahoo use
literally millions of criteria to rank sites. These criteria are
kept secret to protect the integrity of the page rankings. It has
been my experience that if you follow three simple tips, your ranking
will increase.
Be upfront and honest. Including “search keywords”
in your site that have nothing to do with your products or services
may actually decrease your ranking. Trade links with other reputable
sites that serve a similar market. The key is to find quality sites
that have high search engine rankings.
Keep your site structure simple and consistent. This makes it easier
for the search engines to index and rank your site. Do not use HTML
frames and the site menus should work even if JavaScript is not
enabled.
Tips provided by Crystal Bay Media
www.crystalbaymedia.com
Email Glen: Glen McInnis
Mention this newsletter and you will receive a 10% discount on
any of CB’s services:
• Website design and maintenance
• Custom web applications
• E-learning
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